Plan your shopping

Major shopping dates.

Countdowns to the calendar dates behind major UK and US sale periods. These mark the holiday or event date, not guaranteed retailer sale dates; offers often start earlier and vary by store.

Shopping dates coming up

Amazon Prime Day

Amazon announces the event dates annually. Dayzuntil will show a countdown only when dates are confirmed; we do not publish estimates.

Prime Day date information

Amazon's autumn Prime Big Deal Days are also announced each year, separately from Prime Day. Check Amazon's announcement for confirmed dates.

Sale date notes

Black Friday and Cyber Monday follow US Thanksgiving. Singles' Day is 11 November. US Presidents' Day, Memorial Day and Labor Day follow federal holiday rules; the 4th of July is fixed on 4 July.

Retail promotions are not official holidays and do not have one universal start or end date. Compare prices and check each retailer's terms rather than assuming a countdown marks the first day of a sale.

Also see all seasonal countdowns and holiday countdown tiles.